November 16, 2010
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More and More
From Claire Raines and Lara Ewing “The Art of Connecting”
Core principles:
1. There’s always a bridge: work around roadblocks, change to make it work. You can always find SOMETHING in common.
a. Clarify your intention
b. Notice your own reactions
c. Search for similarities
d. Use cues you pick up
e. Experiment and adjust.
2. Curiosity is key: curious people are open-minded, learn from everything and everyone, are focus, more satisfied, seem younger than their years, stay mentally sharp longer
3. What you assume is what you get: what are you looking for? you will find it.
4. Each individual is a culture: some elements that contribute to an individual’s culture: country, race, religion, parenting, generation, abilities, style, sexual orientation, political affiliation, thinking style, values, tastes. Don’t categorize.
5. No strings attached: don’t expect reciprocity
From John Naisbitt’s “Mind Set!”
1. While many things change, most things remain constant: most change is hype.
2. The future is embedded in the present: look closely.
3. Focus on the score of the game: show where you are at, matter of factly, like a sports game.
4. Understanding how powerful it is not to have to be right: it frees you to find right.
5. See the future as a picture puzzle: mix and match until you see the new picture.
6. Don’t get so far ahead of the parade that people don’t know you are in it
7. Resistance to change falls if benefits are real
8. Things that we expect to happen always happen more slowly: expectations travel faster than reality
9. You don’t get results by solving problems but by exploiting opportunities
10. Don’t add unless you subtract: never throw more balls than you can juggle.
From Chip and Dan Heath “Made to Stick”
Six principles of sticky ideas:
1. Simplicity: find the core idea
2. Unexpectedness: generate interest and curiosity. Make the audience pay attention
3. Concreteness: nail down examples/vision: make the audience understand and remember it
4. Credibility: make the audience agree/believe it
5. Emotions: make them feel something. Don’t look at the mass, look at the one. Make them care.
6. Stories: make the audience be able to act on it
Comments (2)
You really seem to be learning a lot lately! Is it for a class, or just personal study?
Gah the Xanga comment I left was eaten. What I was saying was, good stuff!